- Welcoming incoming new employees as part your onboarding experience upon offer acceptance
- Introducing matched pairs in a formal mentoring program
- Setting expectations for participating in a long-term leadership development program
- Providing helpful information and resources after registering for a conference, retreat, instructor-led training or other event
- System-generated emails, when left at default settings, are ugly and often ignored
- Uninformative emails get lost in the shuffle or just add to inbox chaos
- Participants really don’t understand what they’re signing up for (or what they’ve been signed up for by someone else)
- Give your program participants a reason to get excited!
- Set clear expectations about what will take place, time commitments and content to be covered
- Share logistics, pre-work and helpful resources
- Invite participants to join pre-program discussion online
Hi *insert participant name*!
Thanks for registering for the Leadership Academy! We’re so excited that you’ll be joining the group for our upcoming 12-month cycle – we hope you’re excited, too!
To get started, here is some helpful information:
- The group will consist of 10-12 manager-level employees from different divisions across the organization. It will be a great opportunity for you to connect and learn from peers that you may not interact with regularly. Visit our discussion portal on the HUB (**include link**) to get acquainted with the other participants!
- This program will meet in person on the first Tuesday of every month from 9:00 – 11:00 a.m. in the ABC conference room.
- There will be assigned reading before each session – you will be responsible for preparing for a group discussion.
- There will also be a mentor and charitable service component to the program, as well as a self-paced curriculum that consists of online modules, short videos and curated resources.
Got questions? Feel free to contact us anytime at firstname.lastname@example.org
See you at the first meeting!
Your friend in learning,
How to personalize it:
- Use your company or program logo
- Use your LMS or email software tools to personalize as appropriate (first name, etc)
- Include calendar invites so people can easily save key dates to their schedule
- Link to external content, discussion portals and other resources – make it easy for people to participate!
A thoughtfully-crafted welcome email is an easy-to-execute communication strategy to get people excited, connected and prepared, and encourage deeper participation within your program. I hope you were able to walk through that example with your own learning programs in mind, and imagine how a warm, authentic welcome could make your programs come alive!
Your turn: How do you “think like a marketer” with your learning programs? Share a comment below so others can learn from you!