“If everything in your toolbox is a hammer, then everything will look like a nail.” – unknown
I don’t know who originally said this, but I heard a sales trainer quote it at least 10 years ago, and the saying has stuck with me ever since.
It’s so true…in the Business of Talent, we need to have a versatile set of tools ready to use to help us connect and engage with our various participants in training, employee engagement, employee development, onboarding, and other programs that our teams lead.
I had the privilege of spending some time in my career working for a digital/email marketing startup – I developed and delivered training for thousands of clients on six continents during my time there.
(Still, and will always be, one of the best jobs I ever had!)
That said, I am not a marketer by trade. Early in my career (nearly 20 years ago – yowza!), I cut my teeth facilitating a LOT of instructor-led training sessions. I was able to leverage those skills when I joined the startup and learn from our clients, many of which were using our software to implement some pretty sophisticated marketing strategies. I was thrilled to get a behind-the-scenes look at how these clients – from Microsoft to Coca-Cola to Spanx – were doing it.
And there, I learned enough to be dangerous.
It’s been several years since I moved on to the next step in my career, but I have kept an eye on trends in the digital marketing space….and have been utilizing modified versions of those strategies in my own talent programs. And it makes a difference!
Bottom line: It’s important for all of us, as leaders in the Business of Talent, to occasionally think like marketers and get better at communicating effectively with our program participants, leaders and stakeholders. Because, at the end of the day, that’s all it is: Communicating effectively and with a purpose.
Even if you don’t have a fancy Marketing degree.
Even if you don’t geek out over things like email open rates and click-through rates.
Even if you don’t “do” social media…or your organization blocks it.
My next few posts will be dedicated to sharing HR/Talent-friendly versions of a few simple marketing campaigns that you can replicate in your organizations. And you won’t need a lot of fancy software to make it happen, I promise!
To start, if you subscribe to this blog, you’ll receive a complimentary workbook all about the first strategy…How to Create a “Drip Campaign” Email Sequence to Communicate with New Employees. If you have never thought about leveraging the power of sequential, informative, helpful emails as a pre-start learning tool in your onboarding program, this handy little resource will be a game-changer for you!
If you already subscribe, you’ll be receiving an email with a copy. If you haven’t yet subscribed to phase(two)learning, please do….I’d love connect with you, you’ll receive a copy of the workbook!