Madonna, Snapchat, and the Art of Knowing Your Audience

madonna-snapchat-and-the-art-of-knowing-your-audience

There was some interesting news in the music and tech industries this past week: Madonna previewed her new Living for Love video. Via Snapchat.

Now, depending on your musical tastes, demographics and social media preferences, you may or may not have paid any attention to this headline.

As one who is snugly nestled in that little generation between Baby Boomer and Millenial, I was intrigued by this. Partially because I have adored Madonna for as long as I can remember – I’m laughing while remembering the time I got in trouble for singing the lyrics to Papa Don’t Preach a little too loud-and-clear in front of my conservative dad – I was about 11 years old at the time and really didn’t understand what the song was about. If you remember that song, chances are you’re laughing at why it made my dad so uncomfortable!

And now, here we are in 2015 – where I am in equal parts awed and jealous that she is so ridiculously fit for a 56-year old woman (do you *see* those arms in that photo above? Holy biceps, Batman.)

I’m also awed that she continues to put herself out there, blazing trails and being just so….Madonna.

So, that brings us to last week’s video release. The decision to release her video via Snapchat was met with mixed reviews. Are you on Snapchat?

Me neither. But my kids are.

Do my kids care about Madonna’s newest video? Probably not. In fact, I don’t know that my 13-year old even knows who that is. So, releasing the new video through that channel was an interesting call.

Did it convert other Boomers and Gen Xers to join Snapchat? Did it entice current Snapchat users to watch the video to see who this Madonna person was? Well, as I was learning about this, I caught wind of this tweet, sent from the Twitter account of the Material Girl herself. It made me laugh:

madonna-snapchat-tech-support

So, there must have been some feedback from people who had no idea how to use the app, so Madonna took it upon herself to act like Snapchat Tech Support and help them locate and launch the video. This tweet got me thinking about the situation, and reminded me how important it is to know our audiences when we develop and deliver workshops, training classes and other sessions.

Friends, one of the most important parts of what we do is to ensure relevance, so our participants can carve out a meaningful learning experience to help them be more effective in their job today…or prepare them for wherever their career might take them in the future. To set the stage in our sessions (the 10% of 70-20-10!) for participants to carry the content out to the job, so they can apply it in the real world (the 70%!) and work with others to master the content and build context (the 20%!).

Was the decision for an artist with primarily a non-Millenial fan base to release a video through a Millenial-heavy channel a risky one? Sure. Did it pay off? I think the jury is still out on that. Am I going to start Snapchatting now? Nah. But I can certainly appreciate the fact that technology is changing the way we do things and the way we learn.

As learning professionals, we need to remember that – and like Madonna, blaze our own trails, continuously evolve, and shatter the status quo in our organizations.

 

Your turn: What are your thoughts on how Madonna launched her new video? In your opinion, was it a hit or a miss? Share your comments below!

Know of someone who would appreciate this post? Be kind and share it!

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s