Did you happen to catch the big announcement from ASTD yesterday?
ASTD, the American Society for Training & Development, is getting a new name and logo! The organization will now be known as Association for Talent Development (ATD). You can learn all about the change here.
One of the hats I wear is sitting on my local ASTD (umm, ATD…that’s going to take some getting used to!) board as Director of Social Media, so I was tuned into the live stream of the announcement so I could share the big news on our chapter’s social channels. As I soaked in the news and followed the stream of reactions through the #ASTD2014 and #ASTDnews, it made me think about change.
This new name, the new logo and branding, it really confirms something we already knew: It’s not just about the training. The organization is remaining true to its roots, recognizing that training is still an important part of developing people…but there’s so much more to it than that. We are in the business of developing people. Of communicating. Of collaborating. Of learning.
(By the way…what a privilege, amiright?)
ASTD – the American Society of Training & Development – was founded over 70 years ago. Think of how many changes our industry has seen in that time, how businesses have changed, how communication has changed – heck, how the WORLD has changed. Naturally, our largest association (and each of us) must embrace those changes and evolve as well.
This timely change is a great opportunity for each of us to pause and reflect upon our roles with the organizations we support. How are we acting as change agents for the businesses we support? How can we immerse ourselves to truly understand organizational change and use our platform to influence others?
Take a moment and think about how you can embrace change and support progress within your organization – whether progress at the organizational level, with your team or even personally. Be the change, friends!
Your turn: I’m curious about your thoughts about ASTD/ATD’s name change…please take a moment and answer the poll below, and then share your thoughts about this change and the evolution of workplace learning in the comments below!
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One thought on “Learning Professional = Change Agent”
They have talked for a long time about changing the name to reflect the international scope of the association. It minimizes the change to the logo and avoids confusing our focus with related associations like ISPI and SHRM, while still allowing for the overlap with them in our work.
Since you mentioned the local chapters, the impact on their branding will be minimal also.